Inside every magazine and between our favorite television shows, we see the genius of marketing departments across the globe come to life. Marketing is the perfect job for people who like to be creative, analytical, and want to work across a wide variety of industries.
Your first step into the world of marketing often begins with a marketing internship. Whether you work for a branding agency or within the marketing department at your favorite local company, there are so many opportunities to start your hands-on education with an internship.
What is a marketing internship?
A marketing internship is your chance to gain skills in everything from communication and creation to research and analytics. Depending on the company you work for and the department you’re placed in, you will explore multiple aspects of the marketing industry.
It’s a great way to learn what you love so you can begin planning for your career. After all, an internship is a launching point for the future. It allows college students to get insight into potential careers and majors, ensuring they’re making the right decisions for their future.
How do you find a marketing internship?
There are so many ways to go about searching for an internship in a specific industry. Online tools like LinkedIn, Handshake, and GlassDoor allow you to search for keywords in one location so that you can narrow the search down. Choose from things like the industry, location, and even pay.
Your first step is to set up a great profile on LinkedIn (if you haven’t already done so) and start making connections with people you know. Whether it’s a professor you’ve studied under or a friend of the family, having connections on LinkedIn can help you land an internship without spending tons of time searching the internet.
Tasks & Responsibilities of a marketing Intern
Like all internships, you’ll be assigned some core tasks that will prepare you for the basics in the field. Some of the most common tasks assigned to marketing interns include:
- Assisting with market research
- Creating content for social media
- Creating graphics for websites and ad campaigns
- Managing content schedules
- Writing and editing content pieces
- Researching SEO and resolving issues
LinkedIn Profile Basics
Since you’re looking for an internship in marketing, you want to highlight any experience or education you have that would interest potential employers. Great experience to spotlight on your profile for marketing includes:
- Strong communication and writing skills
- Experience working on a team
- Graphic design experience
For instance, if you’ve taken marketing classes, worked on successful group projects, or have won any writing or design competitions, be sure to highlight them.
Lastly, ask previous professors, supervisors, or mentors to leave you positive recommendations. If a future employer can easily see that you have fans, they’re more likely to put you at the top of the list.
Reach out to your career counselor or professor
If you’re taking classes associated with a marketing degree, you probably already know someone that works in the industry. You might just not realize it! Reach out to previous professors and see if they know of any internship opportunities. Your professors are a great place to start and can be excellent references for making it through the competitive process.
You can also go to your college career counselor. Counselors at colleges work with companies nationwide to give students access to internships. They’ll know about any companies in the area that are looking for internships in specific departments.
When should you start your marketing search?
Companies have different deadlines for internships, but it’s always a good idea to apply sooner rather than later. Internships are highly competitive, especially in the marketing field, and the sooner you get your foot in the door, the more successful you’ll be.
Generally, it’s best to start applying for internships three to six months in advance. That way, you’ll come prepared with your school schedule, and they can work around your education.
If you prepare in advance for the intern search, you’re much more likely to be successful at finding one that suits your interests. Reach out to the people you know, write your resume, and put your best foot forward!