The new generation of college grads are on the fence about whether or not to write a cover letter when applying for a job. But it’s important to think about how influential an attention-grabbing cover letter can be when you only have a resume as a first impression.
There are so many tips out there about how to write a cover letter that actually lands you a job interview. And while some of them are great and worth giving a try, there are a few tried and true attributes to include in each cover letter.
Let’s take a look at how to write an attention grabbing cover letter.
Start with an attention-grabbing cover letter opening
Think of your first paragraph as the only thing a hiring manager will read. What do you really want them to know? How can you show them you’re worth an interview in just two or three sentences.
According to Forbes, using the Power Impact Technique is a perfect start. Essentially, you open your cover letter emphasizing your major selling points and what you would bring to the job.
To do this, you need to spend some time with the job description and highlight what you feel are the critical skills they’re looking for. Then write your first sentence showcasing how you fit into those needs.
How are you going to meet their needs?
The body of your cover letter takes your opening and expands upon it. Those critical skills you identified? Now you need to show proof that you can accomplish them. What did you achieve in previous jobs that fulfill those critical needs? What were the results of your efforts?
You want to write actionable accomplishments and quantifiable results. If you reached a certain number of sales or succeeded at meeting a specific ROI, include those numbers. Then add a short paragraph about your expertise in the specific field in which you’re applying.
How long have you been in the field? What special certifications or training do you have? How will this role continue to help you grow professionally? Lastly, include any relevant links or portfolio information.
Thank them for their time
If a hiring manager takes the time to read your resume, which many do, you want to thank them for taking the time to do so. End your cover letter with a thanks and a hopeful attitude that the two of you will be chatting soon.
Consider your cover letter a way to expand upon your resume information and show your personality. You want it to be specific to the position and suited to the industry you’re applying for.
With the right components, your cover letter will land you the job interview — and that brings you one step closer to your dream position.