Our Mission

To create a world where quality
education is affordable to all


Let us be frank, the current cost of college is ridiculously high.


Enter Frank. Frank has a radical vision and a big goal: to make quality education affordable to all by fundamentally shifting the relationship between students and their finances.

We all grew up hearing the story of the American Dream: one works hard, goes to college, and graduates with a good job and bright future ahead. The only part they left out? “Well, only if you can afford it.”

That’s where Frank steps in. Like most Americans, we believe that higher education should empower students, not hinder them. That’s why every student’s education should be affordable – no matter what language they speak, where they grew up or how much money they or their parents make.

Our idea was born when we, like millions of students in the U.S., had to invest in our education. Information, assistance and money for college were hard to come by. We learned that what should be the proudest moment in a student’s life quickly turns frustrating, confusing and overly complicated, setting into motion a series of crucial financial decisions that all too often burden Americans for the rest of their lives.

We set out on a mission to change that, starting with making the financial aid process easier. By creating an online platform designed to fix FAFSA, the Free Application for Federal Student Aid, we have eliminated layers of bureaucracy, opportunity for mistakes, and hours of headache and heartache.

Frank is everything the Department of Education is not: the smart, transparent and simple way to access financial aid. And yes, it’s completely free. In only two months Frank has helped over 60,000 families unlock more than $1.5 billion in federal aid.

We’re on a journey to improve our nation’s financial health by empowering individuals to take matters into their own hands. This is only our first step.

If you are as excited as we are about making quality education affordable, we would love to hear from you at mission@frankfafsa.com.


Our Values


We’re lucky to work with every single one of our families, students and counselors day in and day out. We don’t take our relationships for granted.


Education is everything to us and doesn’t stop in school. Learn often, everyday. Don’t be afraid to challenge assumptions, try new things and just maybe prove yourself wrong.


We don’t take no for an answer; and you shouldn’t either. Be persistent. If someone slams a door shut, jump through their window.


Tell it how it is, no sugar added. For a team that has quite a sweet tooth, hold us to it. We’re always honest and as transparent as we can be.


Different makes us better. We’re anchored by our common values of community and equality. We are all in this together. Your dreams are our dreams; your goals, ours.


Education is the best investment. We’re here to make it even better. We care about impact and providing more bang for your buck.

Our Team


Our mission doesn’t end with our families who we’re lucky to serve. We believe in empowering our team to learn something new every day.

As Benjamin Franklin once said, ‘An investment in knowledge pays the best interest’. We believe education is the most powerful tool in fighting off any type of inequality, and for that reason we empower our team members to learn something new every day. Regardless of when we graduated from high school or college, we treat the world as our classroom. By thinking from a critical standpoint and viewing life through an optimistic lens, we are building a better future for the youth of today.

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